Is Your Product Right For DRTV and Direct FX?
The following is a list of characteristics that nearly all successful Direct Response Television (DRTV) products share. Before submitting your product to Direct FX for review, please make sure your product possesses all these vital characteristics needed to be the next big DRTV hit!

Product has appeal to a mass market
Product solves a common problem that related to the masses
Product is easy for anyone to use
Product has selling price to cost-of-goods ratio of at least 5 to 1
Product has incredible "real user" existing testimonials
Product testimonials have complete documentation
Product has high perceived value at it's proposed selling price

If it is a 30 minute infomercial the selling price should be $39.95 or above unless it's a lead generator or trial offer

If it is a stand alone (not supported by a 30 minute show) 2 minute commercial the selling price should be no more than $19.95

 
Product must offer 100% money back guarantee
Product is easily visually demonstrated
 
Product is perceived to work like magic to change users lives
Product has great up sell potential
Product has great back end potential
Product has celebrity endorsement (optional)
If your product meets all the criteria above please email a brief overview of your product to the newproducts department. Please make sure to include all necessary day and evening contact information so that a representative may contact you for more information or to set up a conference call with a member of our new products review committee.

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Direct FX, LLC

10105 East Via Linda, Suite 103-339

Scottsdale, AZ 85258
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